Louis vuitton perfume10/20/2023 In 2012, the master perfumer Jacques Cavallier-Belletrud was brought on board as the brand looked to create its new fragrance collection. The French Riviera town of Grasse is widely known as the perfume capital of the world and was therefore the ideal location for an olfactory hub owned by a company of the stature of Louis Vuitton. For a design house so steeped in the history of both fashion and the 20 th century, Maison Louis Vuitton knew it needed somewhere special in which to create its first fragrances for over 70 years.
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